So you’re a small business owner, nailing your marketing efforts and ensuring you have an innovative and profitable business, right? If so, you definitely want to know about this. We have a secret to let you in on — Generation Z (also known as Gen Z and Zoomers). …


When times get tough, it is easy to think of marketing as a frivolous expense that should be cut from the budget, but wait! During challenging times such as these, marketing is actually the last thing a small business should be axing from their repertoire.

Don’t believe us? We have…


If you’re reading this, chances are you’re a small business looking to discover the most critical element you need to make sure your marketing is effective. You’re certainly in the right place. …


Hi, my name is Arlen and I want to talk about professional integrity. As a young person working hard to launch my career in marketing, I think it is high time we as individuals and professionals making up the Digital Services Industry, take a hard look at ourselves.

I know…


“Fyre: The Greatest Party That Never Happened” a Netflix Originals documentary, directed by Chris Smith, voices a scathing review of the failed Fyre Festival and its founder Billy McFarlane. The critique has opened up an international conversation about the power of marketing and social media. It was the catalyst that…


Hi there, me again. Anyone who knows me, knows that I cannot keep my opinion to myself and that is especially true when it comes to social justice and feminist issues.

I apologise in advance, this Article is not going to be written in the usual/preferred format, in fact, it…

Arlen Taylor-White

Hi there, I love to talk but I also love to listen. Let’s collaborate. https://unsplash.com/@arlenlorien

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